Strong Bella Taylor growth attributed to independent retailer support. Brand awareness, mix of price points, heavy launch cycle also factors.
Kirbyville, Mo. – More than 100,000 Bella Taylor handbags, wallets, purses and travel bags have been shipped to independent retailers in 2011, according to VHC, Inc. The number was exceeded on September 12th, and does not include sales to mass retailers. This represents a significant increase over the prior year, due to the timing of achieving this milestone number very early in the traditionally heavier fall/holiday selling season, according to the company.
“Our first acknowledgement has to go to the many independent retailers who have supported us to reach this number of shipped units,” stated VHC, Inc. CEO and Co-Owner Ken Kline. “So first,” he continued, “let me say Thank You, and second, get ready – we’re just getting started.” According to the company, this number was exceeded in 2010, but only by the end of the year, and it included some mass retail.
Bella Taylor includes printed and patchwork quilted handbags, wallets, purses, and a variety of travel pieces. Designs range from on-trend and youthful to traditional and homespun. Bella Taylor is marketed via the company website www.victorianheart.com, and thru wholesale catalogs and corporate account managers. The collection is also available via VHC’s Drop Ship program, but only thru independent retailers or their websites. Some items are available through wholesale distributors including CWI, WaresItAt, CDM and Countryside Finds. Very high quality in a price-point driven framework and broad seasonal/yearly launches are Bella Taylor hallmarks.
“We know it’s very tough out there, so it’s always nice to share some good news,” Kline continued. “Our philosophy is that Main Street is the solution to our country’s problems – not Wall Street or Washington. Therefore, those are the people to partner with as we continue to grow Bella Taylor,” he stated. Bella Taylor is only three years old as a brand, but VHC, Inc. has been in operation as a textile design and import/distribution company since 1995.
Bella Taylor 2011 and Fall 2011 collections are available now. New collections launch each January and July. Nancy’s Nook Kitchen, Window and Seasonal, and Lasting Impressions Bedding and Throws are other major VHC, Inc. brands.