Bella Taylor announces partnership with ShopNBC

Kirbyville, MO –VHC Brands is excited to announce a joint venture with multichannel electronic retailer ShopNBC emphasizing VHC’s handbag, travel and accessories line Bella Taylor. This partnership is a continuation of marketing and branding efforts to drive sales and increase brand recognition by targeting the end consumer. ShopNBC has a strong presence in the watch and shop anytime, anywhere retail environment by reaching more than 85 million homes nationwide via cable affiliates, satellite, mobile devices, and social media, and is streamed live at

“ShopNBC’s strong commitment to offering customers unique and relevant products at a great value make partnering with Bella Taylor the perfect fit. We are looking forward to bringing Bella Taylor handbags and accessories to a new and truly national audience, which we feel helps build brand awareness quickly, benefiting all our fans and retail partners” stated CEO Ken Kline.

The first shopping experience will be held on July 1, 2013 at 5pm ET and will feature various handbags and accessories from the Baja Blue, Javabloom, Lemon Julep, Rose Pop, Sanibel and American Charm collections.

About VHC Brands
VHC Brands (formerly known as Victorian Heart) is a multi-line textile designer and importer/distributor with offices in rural Missouri and Delhi, India. All products are designed exclusively by and for VHC. The company offers a wide selection of merchandise for independent, chain, catalog and internet retailers. Call, fax or email today: 888.334.3099, fax 877.775.3833,

About ShopNBC
ShopNBC is a multichannel electronic retailer that enables customers to shop via TV, phone, Internet and mobile devices and to interact via the ShopNBC website as well as Facebook, Twitter and YouTube. The ShopNBC television network reaches over 85 million cable and satellite homes and is also available nationwide on PCs, tablets and iPhone, Android and other mobile devices via live streaming at ShopNBC’s merchandise categories include home, consumer electronics, health & fitness, beauty, fashion & accessories, jewelry and watches. In May 2013, the company announced plans to rebrand to ShopHQ over the remainder of the fiscal year.