WITH PRODUCT CATEGORIES GROWING RAPIDLY, VHC STRENGTHENS BRANDING EFFORTS
Kirbyville, Mo. – VHC revamps a social media campaign around major brands to fit the needs of a growing audience segmentation. With three brands under the corporate umbrella: Bella Taylor, Nancy’s Nook and Lasting Impressions, buyers are responding in highly specific ways. VHC finds the solution in a new branding effort, including launching separate social media campaigns. The newly launch campaign integrates Facebook, Twitter, YouTube, and Blog for Bella Taylor and Nancy’s Nook brands.
“As product categories are growing rapidly, audience needs are segmenting simultaneously” stated VHC, Inc. CEO and Co-Owner Ken Kline. “Bella Taylor delivers trends by season to the fashion-oriented retailer, Nancy’s Nook captures traditional looks and comfort for the home,” he continued, “while Lasting Impressions is about offering a higher end, unique product to a highly specific audience that appreciates it.”
Bella Taylor includes printed and patchwork quilted handbags, wallets, purses, and a variety of travel pieces. Designs range from on-trend and youthful to traditional and homespun. Very high quality in a price-point driven framework and broad seasonal/yearly launches are Bella Taylor hallmarks. With recently reaching the benchmark of over 100,000 Bella Taylor items shipped in 2011, retailers are increasingly joining forces with one of the industry’s fastest growing handbag lines.
Nancy’s Nook and Lasting Impressions, brands establishing VHC in the home textile market, are major drivers in the company’s sales. With launches twice a year, Nancy’s Nook and Lasting Impressions are continually growing product categories in respond to market demand. With expanding Jute Braided and introducing Cotton Woven Bedding in 2012, VHC is dedicated to meeting client expectations and needs.
“We have a very unique business model which relies on best practice catalog development, trade advertising and a user-friendly website,” Gary Garrett, Sales Manger explains. “We are highly dependent on these tools to deliver information to our clients. Social Media is another alternative way to reach today’s customer, as well as partnering with other online resources such as Buyer At Large, Go Gift Mart and Snap Retail,” Garrett states.
VHC, Inc. is a multi-line textile designer and importer/distributor with offices in rural Missouri, New Delhi, India and Qingdao, China. All products are designed exclusively by and for VHC. We offer a wide selection of merchandise for independent, chain, catalog and internet retailers; some items are available through wholesale distributors including CWI, WaresItAt, CDM and Countryside Finds. With a commitment to excellent product and service, VHC offers an on-site, knowledgeable sales team, same-day or next-day shipping on every order, drop shipping and an interactive website. Call, fax or email today: 888.334.3099, fax 877.775.3833, email@example.com.