VHC REVAMPS SOCIAL MEDIA CAMPAIGN AROUND MAJOR BRANDS

WITH PRODUCT CATEGORIES GROWING RAPIDLY, VHC STRENGTHENS BRANDING EFFORTS

 

Kirbyville, Mo. – VHC revamps a social media campaign around major brands to fit the needs of a growing audience segmentation. With three brands under the corporate umbrella: Bella Taylor, Nancy’s Nook and Lasting Impressions, buyers are responding in highly specific ways. VHC finds the solution in a new branding effort, including launching separate social media campaigns. The newly launch campaign integrates Facebook, Twitter, YouTube, and Blog for Bella Taylor and Nancy’s Nook brands.

“As product categories are growing rapidly, audience needs are segmenting simultaneously” stated VHC, Inc. CEO and Co-Owner Ken Kline.  “Bella Taylor delivers trends by season to the fashion-oriented retailer, Nancy’s Nook captures traditional looks and comfort for the home,” he continued, “while Lasting Impressions is about offering a higher end, unique product to a highly specific audience that appreciates it.”

Bella Taylor includes printed and patchwork quilted handbags, wallets, purses, and a variety of travel pieces.  Designs range from on-trend and youthful to traditional and homespun.  Very high quality in a price-point driven framework and broad seasonal/yearly launches are Bella Taylor hallmarks. With recently reaching the benchmark of over 100,000 Bella Taylor items shipped in 2011, retailers are increasingly joining forces with one of the industry’s fastest growing handbag lines.

Nancy’s Nook and Lasting Impressions, brands establishing VHC in the home textile market, are major drivers in the company’s sales. With launches twice a year, Nancy’s Nook and Lasting Impressions are continually growing product categories in respond to market demand. With expanding Jute Braided and introducing Cotton Woven Bedding in 2012, VHC is dedicated to meeting client expectations and needs.

“We have a very unique business model which relies on best practice catalog development, trade advertising and a user-friendly website,” Gary Garrett, Sales Manger explains.  “We are highly dependent on these tools to deliver information to our clients. Social Media is another alternative way to reach today’s customer, as well as partnering with other online resources such as Buyer At Large, Go Gift Mart and Snap Retail,” Garrett states.

VHC, Inc. is a multi-line textile designer and importer/distributor with offices in rural Missouri, New Delhi, India and Qingdao, China. All products are designed exclusively by and for VHC. We offer a wide selection of merchandise for independent, chain, catalog and internet retailers; some items are available through wholesale distributors including CWI, WaresItAt, CDM and Countryside Finds. With a commitment to excellent product and service, VHC offers an on-site, knowledgeable sales team, same-day or next-day shipping on every order, drop shipping and an interactive website. Call, fax or email today: 888.334.3099, fax 877.775.3833, info@victorianheart.com.

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BELLA TAYLOR HANDBAG COLLECTION EXCEEDS 100,000 SHIPPED UNITS TO INDEPENDENT RETAILERS IN 2011

Strong Bella Taylor growth attributed to independent retailer support. Brand awareness, mix of price points, heavy launch cycle also factors.

 

Kirbyville, Mo. – More than 100,000 Bella Taylor handbags, wallets, purses and travel bags have been shipped to independent retailers in 2011, according to VHC, Inc.  The number was exceeded on September 12th, and does not include sales to mass retailers.  This represents a significant increase over the prior year, due to the timing of achieving this milestone number very early in the traditionally heavier fall/holiday selling season, according to the company.

“Our first acknowledgement has to go to the many independent retailers who have supported us to reach this number of shipped units,” stated VHC, Inc. CEO and Co-Owner Ken Kline.  “So first,” he continued, “let me say Thank You, and second, get ready – we’re just getting started.”  According to the company, this number was exceeded in 2010, but only by the end of the year, and it included some mass retail.

Bella Taylor includes printed and patchwork quilted handbags, wallets, purses, and a variety of travel pieces.  Designs range from on-trend and youthful to traditional and homespun.  Bella Taylor is marketed via the company website www.victorianheart.com, and thru wholesale catalogs and corporate account managers.  The collection is also available via VHC’s Drop Ship program, but only thru independent retailers or their websites.  Some items are available through wholesale distributors including CWI, WaresItAt, CDM and Countryside Finds.  Very high quality in a price-point driven framework and broad seasonal/yearly launches are Bella Taylor hallmarks.

“We know it’s very tough out there, so it’s always nice to share some good news,” Kline continued.  “Our philosophy is that Main Street is the solution to our country’s problems – not Wall Street or Washington.  Therefore, those are the people to partner with as we continue to grow Bella Taylor,” he stated.  Bella Taylor is only three years old as a brand, but VHC, Inc. has been in operation as a textile design and import/distribution company since 1995.

Bella Taylor 2011 and Fall 2011 collections are available now.  New collections launch each January and July.  Nancy’s Nook Kitchen, Window and Seasonal, and Lasting Impressions Bedding and Throws are other major VHC, Inc. brands.

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VHC, INC. LAUNCHES BELLA TAYLOR HANDBAG BRAND

Textile design and import house Victorian Heart Company, Inc. (VHC, Inc.) has launched Bella Taylor by VHC, Inc., a complete quilted and patchwork handbag collection for independent retailers.

The Bella Taylor brand, featuring more than 25 color themes and over 400 individual handbags, will be formerly launched at the company’s exclusive handbag showroom during the Atlanta show in January, and via an exclusive catalog.

Price points for the handbags range from $9.99 to $99.99 retail, with heavy emphasis on purses and everyday-use sizes in the $39 to $49 category.

“The Bella Taylor brand name, catalog, and showroom expansion are directly related to the overwhelmingly positive response we have received to our handbag collections”, said Ken Kline, CEO.

VHC, Inc., based in Kirbyville, Missouri with design and production offices in China and India, has imported and distributed home textiles for 15 years.

Visit the Victorian Heart Bella Taylor Handbag Gallery at Atlanta’s AmericasMart, in Building 1, 9th floor Showroom 9-A-7, January 8th -16, 2008.