Whirlwind trip to our India offices

Our product development team just got back from a trip to our offices in Noida, India. We have a design staff there, along with full-time quality assurance teams that manufacture our products. Multiple times each year we visit the facility to meet with vendors and see the newest textures and techniques available in home textiles, and choose which of those to bring to our buyers.

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Our employees are highly skilled, and can quickly cut perfectly straight lines by eye, like this trimmer you see working on a section of our Wendon Star collection. His job is to ensure that each piece of rough fabric is cut to the exact specifications of the final piece. He starts with the fabric, sewn to the batting, then using just his eye and his scissors, cuts perfectly straight lines which will later be stitched to created the final product. Each piece is hand cut and then checked for quality and precision before it can make it to the next station.

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Here you see one of our Wendon Star quilts next in line in the production cycle. Each item is scrutinized by a quality control specialist, who performs minor repairs, perfecting imperfect stitches and checking the quilt by our specification standards.


Each trip is very tightly planned weeks in advance to allow for maximum productivity and workflow with our India and US-based design teams. As soon as Bella Taylor owner Julie Kline arrives, she steps to the nearest conference table to start reviewing swatches from vendors.

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Our quilts have always been hand-stitched, but we use this industrial quilter for our Bella Taylor fabrics. The machine is housed in its own room and is incredibly loud and fast. Our team says it was amazing to watch, mesmerizing even, as the machine threads in a pattern and moves back and forth.


It wasn’t all work for our team, though. Part of the planned schedule includes a Sunday of shopping and sightseeing in New Delhi. The group got to visit the India Gate, a popular national monument that commemorates the 70,000 Indian soldiers who lost their lives fighting for the British Army during World War I. It was surrounded by a beautiful park, and packed with tourists and picnickers.

We are working hard on brand new collections for you, and can’t wait to show you all the new things we have in the works for our upcoming launches. Stay tuned!

Seasonal and Fall collections preview

We know it seems like Spring has only just arrived, but we’ve been hard at work for some time on our Fall and Holiday collections.

These beautiful, classic sets will be available for preorder in mid-May, but you can get a glimpse of the collections right now in our lookbooks.

We’re excited to bring you these new collections. Which one is your favorite?

VHC Brands Launches Bedding in Contemporary Transitional Looks


VHC Brands, Inc. is adding several contemporary style bedding ensembles in quilts for the summer 2014 season, which the company is positioning as a sneak peak of 2015 plans.

 “We’ve tested and previewed these and similar products to our buyers purchasing custom programs from us, and the response has been extremely positive,” stated Ken Kline, CEO.  “The next logical step is adding collections to our very popular open stock/Drop Ship capability as we push into these looks for buyers on a nationwide level.”

 The summer “preview” launch includes 5 sets: Claire, Marci, Paloma, Meridian and Capri.  The designs are available as a King or Queen Set with a suggested Queen Set retail of $119.95.

 The contemporary look “preview” sets are part of VHC Brands’ new Ashton Willow© bedding line, launched in 2013.  Beginning with the summer and fall 2014 collections, the company plans to diversify Ashton Willow© into contemporary, transitional and coastal styles while also maintaining traditional looks that have a strong following.  The new bedding ensembles include four sizes of quilt, two to five sizes of pillow and two sizes of shams.  Many collections also include coordinating throws, window treatment and rugs.

 “Focusing on subcategories of buyer within the AW brand allows us to satisfy broader consumer demand while maintaining the price-awareness and quality AW was created for,” said Kline.

 All the collections can be found at www.vhcbrands.com as well as digital look books and related resources.

 VHC Brands, Inc. is a multi-line textile design and import/distribution business based in Missouri and Delhi, India.  The company works with chain, ecommerce, independent and catalog retailers and is wholesale/custom to the trade only, offering a broad line of open stock, import and direct import programs.